SPECIALTY DISTRICT
The BLVD
The BLVD in Avondale, Arizona is a vibrant mixed-use destination that offers an array of eateries, entertainment, shopping, and recreation for the entire family. Surrounded by bustling businesses and luxury, multi-family housing, it’s convenient locations allows residents and visitors alike to enjoy the outdoor, walkable entertainment district.
the districts
Complementary Districts Living Together
The BLVD is made up of six distinct districts, each with its own unique amenities. Located in the main Park Avenue District is one of The BLVD’s main attractions, the American Sports Complex. The ASC is one of the largest indoor multi-sport facilities in Arizona. With its impressive lineup of indoor amenities including volleyball courts, basketball courts, soccer fields, and a multi-purpose room, the complex hosts various activities and events for athletes of all ages year around. This popular destination for sports enthusiasts brings in over 700,000 visitors to The BLVD annually!
The BLVD
American Sports Complex
Source: Placer Labs Inc.
Park Avenue District
- Gathering Area for Community Events
- American Sports Center
- Mixed-Use
- Retail
- Urban Form Multi-Family
- Education Campus
- Large Scale Sports and Entertainment
- Theatre/Performing Arts Center
- Boutique Mixed-Use/Main Street
- Restaurants
- Office
Housing
Within The BLVD specialty district, there are over 2,000 multi-family units including apartments, build-to-rent homes, lofts and penthouses. While the housing developments are in various stages of construction, all current projects are expected to be completed by 2025. This will provide nearby businesses easy access to over 6000 residents, all within walking distance.
Source: ESRI February 2024
Amenities
The BLVD includes both practical and recreational amenities for visitors and residents alike. Located just north of the Park Avenue retail liner is a 2 1/2 story covered parking garage, complete with 405 parking spots and 4 EV chargers. On the south end of The BLVD you will find a 1 acre lake that includes a beautiful fountain, 2 pedestrian bridges, a koi pond, and a splash pad!
tourism
Avondale is a top tourist destination
Avondale is a premier tourist destination, attracting over 1 million visitors annually. Home to Phoenix Raceway, the city is able to attract large sports and entertainment events including the Phoenix Raceway concert series, which draws 100,000 attendees and the NASCAR Championship Race, which brings in 115,000 race fans to the city. Conveniently located off a major interstate and en route to the raceway, The BLVD is uniquely positioned to benefit from the increased traffic generated by the increased visitors, further boosting tourism in the area.
By 2030, the population of the West Valley, which includes Avondale, is projected to experience significant growth, reaching 2.1 million people. With the increase in population size, the demand for hotels and attractions will skyrocket and the epicenter for growth will be at the heart of the city, The BLVD entertainment district.
Daily Traffic Counts
I-10 & Dysart Rd.
Avondale Blvd. & Van Buren St.
Businesses at the BLVD
BLVD News
Phoenix Raceway
Avondale, Arizona, is home to an exhilarating event that captures the hearts of motorsport enthusiasts from around the world—the NASCAR Championship Weekend at Phoenix Raceway. This high-speed showdown, featuring races from the NASCAR Cup Series, Xfinity Series, and Camping World Truck Series, marks the climax of the NASCAR season and is an unmissable event for racing fans. But the excitement doesn’t stop there; Phoenix Raceway offers a diverse range of entertainment options throughout the year, making it a must-visit destination for thrill-seekers and entertainment lovers alike.
The NASCAR Championship Weekend at Phoenix Raceway is the zenith of the motorsport calendar. It is where champions are crowned and motorsport history is made. Avondale proudly hosted the Championship Race in 2020, 2021, 2022, and 2023, solidifying its place in NASCAR history. This event attracts racing enthusiasts from far and wide, who gather to witness the thrilling races and experience the electric atmosphere that permeates the raceway.
Phoenix Raceway is not just a racetrack; it transcends the realm of racing to become a versatile entertainment venue. Throughout the year, the raceway hosts a myriad of events, including Relentless Beats concerts, Spartan races, unique weddings, thrilling race-driving experiences, and captivating track tours. Whether you’re a music lover, an adrenaline junkie, or simply seeking a unique experience, Phoenix Raceway has something to offer.
Avondale’s commitment to the success of Phoenix Raceway is evident through significant infrastructure investments made during major renovations. The city has revamped the area surrounding the track, enhancing the overall visitor experience. Welcoming street banners, distinctive checker flag crosswalks, and streets named after racing legends create an inviting atmosphere that ensures every visitor feels at home.
No matter the reason for your visit, Phoenix Raceway guarantees an unforgettable experience. Whether you’re attending the Championship Weekend, catching a race during the season, savoring a concert under the stars, or embarking on a thrilling race-driving adventure, the raceway offers a diverse range of entertainment options for all. It’s a place where motorsport legends are born, the competitive spirit thrives, and diverse entertainment unfolds.
Avondale’s Phoenix Raceway is more than just a racetrack; it’s a place where racing legends are made and diverse entertainment thrives. From the NASCAR Championship Weekend to a year-round lineup of exciting events, Phoenix Raceway offers something for everyone. Whether you’re a die-hard racing fan or simply seeking an unforgettable experience, Avondale’s Phoenix Raceway should be at the top of your must-visit destinations. To learn more about upcoming events, scan the QR code or visit PhoenixRaceway.com and DiscoverAvondale.com. Get ready to immerse yourself in the thrill and excitement that awaits at Phoenix Raceway.
Big Wins for Small Biz – Tools to Help You Succeed
In recent years, the City of Avondale has emerged as an entrepreneurial oasis with an influx of small businesses breaking ground, opening their doors, and proudly switching the sign to say “OPEN”. So, what is it about Avondale that has sparked a small biz boom?
While the city’s rich culture and thriving business climate certainly contribute to Avondale’s allure, the support system built around the small business community is what’s setting the tone for long-term success. Avondale has made significant investments in tools and resources for both aspiring and existing small business owners. With an expansive portfolio of programs and partnership opportunities, the city has assembled a comprehensive toolkit, largely free of charge, to support the thriving small business community.
While the complete list is everchanging (and growing), we’ve highlighted a few tools below:
Arizona Small Business Association
ASBA’s membership provides countless values and benefits, including connections to business leaders and entrepreneurs statewide, business development opportunities, mentorship, peer exposure, access to data, discounted business benefits, and advocacy for a pro-business political environment. Avondale small businesses are eligible for a FREE two-year membership if they register by October 31, 2023.
The online platform combines community and collaboration, offering guidance and assistance to Avondale’s new, emerging, or decades-old businesses while also focusing on meeting the needs of minority-owned businesses; something that is particularly important given Avondale’s minority-majority makeup. By providing a library of on-demand, local-focused webinars, a Spanish-translated website, and a Technical Assistance Grant that provides 15 hours of free one-on-one advising to Avondale business owners, the platform is a one-stop-shop that can meet the needs of business owners, no matter where they are on their journey.
Avondale EDGE EMCC Scholarship
In 2022, the City of Avondale announced a groundbreaking scholarship opportunity in partnership with Estrella Mountain Community College, a higher education institution located in Avondale’s very own backyard. Designed to focus on industries hit hardest by the pandemic, the scholarship provides a pathway for students, or working professionals, to pursue degrees in Nursing or Culinary Arts. Whether someone is entering the workforce for the first time, or looking to expand their existing skillset, the scholarship can help you get there.
As an eco-conscious city, Avondale businesses are at the forefront of reducing their environmental footprint. From adopting water-wise landscaping and low-flow water fixtures, switching to energy-efficient LED lighting, upgrading to EnergyStar appliances, installing rooftop solar panels, sourcing supplies locally and regionally, and creating products from recycled materials, Avondale businesses are certified green! Businesses interested in learning about sustainable practices and becoming a certified green business are encouraged to apply.
SizeUp offers a menu of tools designed to help small business owners assess how they measure up to their competitors, be added to a directory encouraging customers to shop local in their community, and to provide assistance in making strategic decisions in the business’ lifecycle, increase acquisition of new customers, and retain existing customers.
With these tools, along with many more that can be found here, the City of Avondale has committed to providing a pathway for small business success. Becoming a small business owner requires an immense amount of sacrifice, resilience, and perseverance. If you bring the hard work and big dreams, Avondale will bring the rest.
